“Now what am I going to do?” is a question many people askand leave unansweredat critical potential turning points in their careers.

Perhaps youre a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe youve been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that youre actually good at. Or maybe youre a boomer and youre ready for a second career, a personal venture that will represent a total change from what youve spent most of your work life doing.

Whatever your situation, this is the book to help you get started.Finding the Sweet Spotexplains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. Youll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, youll learn how to find the “sweet spot” where your gifts, your passions, and your purpose intersect.

And make no mistake: our world needs your talent. The current economic system and the educational system that feeds into it have let us down and are destroying our planet. We need a blossoming of natural enterprisesconnected, collaborating, and supporting venturesto form a dynamic new natural economy.

Is such a thing possible? Inventor, entrepreneur, and humanist Buckminster Fuller said: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”Finding the Sweet Spotpresents a new model. Use it to find the work you were meant to do, thereby helping to create the world were meant to liveand make a livingin.

Dave Pollard